Perfect Phrases for Real Estate Agents & Brokers
- ISBN13: 9780071588355
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The Right Phrase for Every Situation…Every Time
In our current real estate climate, it’s more important than ever to have the right words at your fingertips. Whether you’re new to the game or a seasoned seller, Perfect Phrases for Real Estate Agents and Brokers has just the right words and phrases you’ll need to track down prospective properties and clients, manage transactions, negotiate terms, facilitate communications between buyer and seller, and close the deal. This easy-to-use, quick-reference guide gives you:
- Hundreds of quick, ready-to-use words and phrases
- Coverage of every situation you’ll face, from meeting a new client to finalizing the sale
- Winning approaches that persuade prospects and generate sales
- Expertise from a top realtor educator and author

I found this book to be very good at providing a dialogue for the most common discussions involving in real estate. I’ve been using it. Great book.
Rating: 4 / 5
A lot of this book is common sense, but sometimes you just have to remember it and put it to good use. I will use this book on a daily basis.
Rating: 5 / 5
Simple to read, does contain some fluff, but I did like some of the insight in the book—-completely makes sense and I am very pleased I purchased it!!
Does have telephone scripts for cold calls that come into the office and gives some basic phone ettiquette lessons, which I liked.
Rating: 4 / 5
I’ve read through the book and now keep it motion either on my desk, or in the car to refer back too. The objections are exactly what we all come up against. The responses and solutions are valid and clever! I found that I am using the knowledge in nearly every conversation about real estate– whether its an appointment, on a prospecting call, or even a party when the topic comes up about the” housing industry” or ” the economy”, I have the confidence to handle any curveballs I get. I feel this is an up-to-date book that works. Its another layer in business planning— back it up with knowledge of your market’s inventory, current trend graphs, outstanding marketing options and you are UnStoppable!
I see this purchase as a solid investment. I would love for the author to also have a CD of the book— to hear the scripts in the car. That would be fantastic.
Rating: 5 / 5