Comments on: Perfect Phrases for Real Estate Agents & Brokers

By: Lori Runyon

Lori Runyon — Fri, 18 Dec 2009 18:46:57 +0000

I’ve read through the book and now keep it motion either on my desk, or in the car to refer back too. The objections are exactly what we all come up against. The responses and solutions are valid and clever! I found that I am using the knowledge in nearly every conversation about real estate– whether its an appointment, on a prospecting call, or even a party when the topic comes up about the” housing industry” or ” the economy”, I have the confidence to handle any curveballs I get. I feel this is an up-to-date book that works. Its another layer in business planning— back it up with knowledge of your market’s inventory, current trend graphs, outstanding marketing options and you are UnStoppable!

I see this purchase as a solid investment. I would love for the author to also have a CD of the book— to hear the scripts in the car. That would be fantastic.
Rating: 5 / 5

By: Super Lisa

Super Lisa — Fri, 18 Dec 2009 18:45:19 +0000

Simple to read, does contain some fluff, but I did like some of the insight in the book—-completely makes sense and I am very pleased I purchased it!!

Does have telephone scripts for cold calls that come into the office and gives some basic phone ettiquette lessons, which I liked.
Rating: 4 / 5

By: Laura A. Key

Laura A. Key — Fri, 18 Dec 2009 17:10:32 +0000

A lot of this book is common sense, but sometimes you just have to remember it and put it to good use. I will use this book on a daily basis.
Rating: 5 / 5

By: Wayman D. Teague Jr.

Wayman D. Teague Jr. — Fri, 18 Dec 2009 16:40:48 +0000

I found this book to be very good at providing a dialogue for the most common discussions involving in real estate. I’ve been using it. Great book.
Rating: 4 / 5